Plastic Card Products
- Plastic Cards
- Plastic Gift Cards
- Plastic Membership Cards
- Plastic Hotel Key Cards
- Plastic Discount Cards
- Plastic Prayer Cards
- Plastic Key Tags & Card Key Tag Combos
- Plastic Fundraising Cards
- Plastic ID Cards
- Plastic Loyalty Cards
- Clear Plastic Cards
- Plastic Card Postcard Mailers
Product Features

Variable Data Printing
Variable Data Printing (VDP) refers to making each plastic card unique with variable images, text, or addresses without stopping or slowing down the printing process. This is done by linking information from an external database that holds the variable data (images or text) to the digital document that makes the print. The printing data for each card is switched in real-time while our high-speed digital press is making each impression. This can make possible a broad range of direct marketing opportunities.
That is why Variable Data Printing is extremely useful in producing direct marketing pieces and engaging in direct advertising campaigns. Anywhere on the printed plastic card an individual name or customer information can be displayed thus personalizing the message directly to the customer receiving the mailing. Imagine being able to create a mass plastic card mailer personalized for each customer. It is now possible with Variable Data Printing.
Another application of Variable Data Printing is producing a large number of business cards or ID cards for a large organization. We can personalize individual plastic cards for each person with Variable Data Printing (VDP) and save in the cost of production.
Contact us about adding this valuable feature to your plastic card order.
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